Just when you thought she couldn’t possibly do more, she writes a book in three and a half months. And not just any book — a bestseller. (Five listeners will get a free copy. Thanks, Ashley!) While continuing to run Alarice and ChoZan, Ashley is also building her personal brand with podcasting, vlogging, and speaking engagements all over the world.
In today’s episode you’ll learn:
- About Ashley’s new bestselling book
- About some of the hot trends in China
- About the various Chinese social media platforms and how they’re used
- How Chinese social media use differs from that of the West
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What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: @jaykimmer.
LINKS FROM TODAY’S EPISODE
- Read the full transcript from Ashley’s interview
- Find Ashley on Instagram, LinkedIn & YouTube
- Ashley Talks blog
- Ashley Talks podcast on iTunes
- Alarice
- ChoZan
- Sign up for a chance to win one of five copies of Ashley’s book
DETAILED SHOW NOTES
- (2:03) Jay and Ashley chat about the book writing process
- (3:23) Ashley gives an overview of her work
- (7:09) Ashley lists some common misconceptions foreigners have about the Chinese market
- (11:41) A current hot trend in China — entrepreneurship, a.k.a. 9-9-6
- (13:16) Other hot trends in China
- (16:54) Ashley discusses the Chinese consumer attitude toward spending
- (19:58) Ashley compares and contrasts WeChat and Weibo
- (27:18) How the Chinese use social media differently than Westerners
- (28:30) Ashley gives details on the percentage of usage for both of WeChat and Weibo
- (30:24) Ashley gives a forecast of what Chinese social media will be like in five to ten years
- (37:05) Ashley’s plans for 2018 — building her personal brand, speaking, and writing another book
- (40:58) Ashley’s advice for aspiring entrepreneurs
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