Ever feel confused about which social marketing platform to use for your business? Look no further. Chris makes a compelling argument for LinkedIn and shares insights on how to leverage LinkedIn to grow your business, generate leads, recruit, and — wait for it — get better dates.
In today’s episode you’ll learn:
- How and why Chris became a fan of, and then a master of, LinkedIn
- Why he moved from London to Singapore
- About his various business lines and services, all of which are centered around Linkedin
- Why it makes sense to link your Tinder and LinkedIn profiles
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What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: @jaykimmer.
LINKS FROM TODAY’S EPISODE
- Read the full transcript from Chris’ interview
- Find Chris on LinkedIn
- BlackMarketing.com
- MohawkMarketing.com
- ChrisJReedMastery.com
- DarkArtofMarketing.com
- ChrisJReed.com
DETAILED SHOW NOTES
- (1:36) Chris’ brief self-introduction
- (2:31) How and why Chris became an entrepreneur
- (4:01) Chris explains why he chose to live in Singapore
- (6:09) Chris gives an overview of the social media landscape and explains what sets LinkedIn apart
- (10:09) Tips for getting started on LinkedIn
- (13:25) Chris discusses frequency of posting for a content marketing strategy
- (15:36) Chris compares two different strategies for attracting talent
- (17:38) Chris describes LinkedIn’s Sales Navigator
- (19:39) The cost of Sales Navigator and why it’s also a great recruiting tool
- (21:19) Chris explains LinkedIn’s open profile network
- (22:58) An overview of Chris’ various businesses
- (26:28) Chris gives a personal example of content and social marketing and how it can be used to increase business
- (28:29) Chris’ newest company, Spark — Tinder + LinkedIn = Match
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