Strawberry Cosmetics (also known as Strawberrynet) is an online beauty products retailer that has been a dominant player in their space since — wait for it — 1998. Lui has helped in the transitioning of Strawberry Cosmetics from a brick-and-mortar Hong Kong store to an online retail giant that carries over 800 brands and ships to nearly every country on the globe.
In today’s episode you’ll learn:
- How Lui, with a chemical engineering background, got into tech and then into online retail
- How Strawberrynet has remained a dominant player in its field for 20 years
- Lui’s advice for aspiring entrepreneurs
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What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: @jaykimmer.
LINKS FROM TODAY’S EPISODE
- Read the full transcript from Lui’s interview
- Find Lui in LinkedIn
- Strawberrynet.com
- Register for Retail’s Cutting Edge event at the StartmeupHK Festival — Don’t forget to use your discount code — JAYKIM20OFF
DETAILED SHOW NOTES
- (3:33) Lui’s quick introduction of herself and her work
- (5:55) Lui explain how she moved from chemical engineering into tech
- (8:14) How Lui moved from pure tech to online retail
- (12:35) What is Strawberrynet and the story behind the name
- (14:15) The scope of Stawberriesnet’s product offerings and the history of the brick-and-mortar business moving entirely online in 1998
- (15:54) Lui touches on storage of inventory
- (16:30) How Strawberrynet expanded their business beyond Hong Kong
- (17:41) Lui talks logistics and delivery times for around-the-world shipments
- (19:08) Lui explains how Strawberrynet has managed to remain a dominant player in their field, in spite of rising online competition
- (22:45) The ironic challenge Strawberrynet faces with fake products
- (26:07) Lui speculates on the future of Strawberrynet and the future of ecommerce in general
- (30:52) Lui gives advice to aspiring entrepreneurs
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