Sales and marketing changed with advent of web 2.0. HubSpot is an inbound marketing tool for small-to-medium-sized businesses who create valuable content to build reputation, attract followers, and make sales. In today’s episode, we meet JD, who left his finance job to join the HubSpot team now that they’re in scaleup mode.
In today’s episode you’ll learn:
- The HubSpot backstory
- Why JD left financing to join HubSpot
- About HubSpot
- About inbound marketing and how it has evolved
- About HubSpot’s “all on one” goal
- About Marketing as an investment
- About HubSpot’s 2019 expansion plans
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What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: @jaykimmer.
LINKS FROM TODAY’S EPISODE
- Read the full transcript from JD’s interview
- HubSpot
- Inbound Marketing by Brian Halligan and Dharmesh Shah
DETAILED SHOW NOTES
- (1:11) JD shares the backstory of how he moved from the world of finance to HubSpot
- (3:59) Jay and JD discuss HubSpot’s maturity level when JD joined the company
- (05:20) The story of how HubSpot came to be
- (08:19) JD explains what is inbound marketing and how it has evolved.
- (12:07) HubSpot is a one-stop-shop for inbound marketing tools
- (12:49) JD describes HubSpot’s target customer
- (14:22) JD addresses social media and other tools and integrations
- (16:39) Jay and JD expand on the idea of viewing marketing as in investment rather than an expense
- (19:26) JD addresses the question of the effectiveness of old-school advertising methods
- (21:19) JD describes what he sees as the next iteration of inbound marketing
- (25:48) JD shares HubSpot’s expansion plans for 2019
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