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103: Gideon Kridsada, co-founder and CEO of Flow Account

Company accounting is always a chore, but it can be a real headache for SMEs, especially when there are no appropriate software solutions. This has been the case for most Thai business owners since Western accounting software just didn’t mesh with the workflow of the Thai business culture. Gideon’s award-winning company, Flow Account, offers cloud-based accounting for the Thai SME market. They go the extra-mile with offering phone support and workshops to help new users get up and running on the platform.

As part of the Alibaba eFellows Program, Gideon also shares his takeaways from his experience with Jack Ma and the Alibaba culture.

In today’s episode you’ll learn:

  • About Flow Account
  • About the Flow Account revenue model and target audience
  • Gideon’s response to the threat of international competition in the cloud-based accounting space
  • Gideon’s takeaways from the Alibaba eFellows Program
103: Gideon Kridsada, co-founder and CEO of Flow Account
The Jay Kim Show : Entrepreneurship | Investing | Startups
The Jay Kim Show : Entrepreneurship | Investing | Startups
Gideon Kridsada, co-founder and CEO of Flow Account
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What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: @jaykimmer.

LINKS FROM TODAY’S EPISODE

  • Read the full transcript from Gideon’s interview
  • Find Gideon on Facebook
  • FlowAccount.com

DETAILED SHOW NOTES

  • (1:28) Gideon’s educational background and path to entrepreneurship
  • (3:49) The personal pain point that led Gideon to founding Flow Account
  • (6:34) Gideon explains why Freshbooks is not a good solution for small business owners in Thailand
  • (9:20) Gideon explain when he decided to work on Flow Account full time
  • (11:02) Gideon describes the Flow Account team
  • (12:16) Gideon addresses the possibility of international competition moving into the Thai SME cloud-accounting space
  • (13:19) The lengths to which Flow Account will go to acquire new users
  • (15:08) Flow Account’s target customer
  • (15:34) Gideon describes the onboarding process for new users
  • (16:46) Gideon describes the geographic distribution of Flow Account users
  • (18:11) Flow Account’s goals for the coming year
  • (19:34) Gideon shares his experiences from the Alibaba eFellows Program
  • (23:24) Gideon’s advice for aspiring entrepreneurs

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